As organizations continue with their digital transformation efforts, cutting-edge software is no longer a luxury. This lack of top-tier software oftentimes leaves product management teams feeling ill equipped to deliver the best possible products. In response to this need, Craft.io was created to provide product managers, product owners, and senior product executives with the tools needed to build strategy and roadmaps, gain customer feedback, and prioritize certain features and tasks while building their products. Elad Simon, co-founder and CEO of Craft.io explained this need for software in more detail and the ways in which Craft.io fills this gap in the technology industry. “Product management was probably one of the only places left within business functions that didn’t have its own system and it was a very strange situation,” Simon said. “Product managers had basically nothing. They used to be stuck with Excel spreadsheets, PowerPoints, and Word documents… so that was kind of t
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