Some teams struggle to see eye to eye while working on projects or product launches. The disconnect between marketing and the dev team is one that pops up time and time again. This friction often relates to dramatically different working styles and priorities and can lead to project delays and costly mistakes. Fortunately, there are many ways devs and marketers can come together. Here are some key overlaps to consider when breaking down barriers between these groups. Understanding Technical Challenges Marketers are “ideas” people and tend to focus on quality communication that creates an emotional response with leads and customers. However, as the world continues its transition into digital marketing dominance, emotions and psychology are no longer the prime factors influencing communication; there is a lot going on behind the scenes. Dev teams can work with marketers to understand the technical challenges they’re facing when communicating with an audience. A prime example is a sh
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