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Sentiment analysis is considered one of the most popular strategies businesses use to identify clients’ sentiments about their products or service. But what is sentiment analysis? For starters, sentiment analysis, otherwise known as opinion mining, is the technique of scanning words spoken or written by a person to analyze what emotions or sentiments they’re trying to express. The data gathered from the analysis can help businesses have a better overview and understanding of their customers’ opinions, whether they’re positive, negative, or neutral. You may use sentiment analysis to scan and analyze direct communications from emails, phone calls, chatbots, verbal conversations, and other communication channels. You can also use this to analyze written comments made by your customers on your blog posts, news articles, social media, online forums, and other online review sites. Businesses in the customer-facing industry (e.g., telecom, retail, finance) are the ones who heavily use sent