Skip to main content

Melissa 2021 catalog advocates better address management, ID verification, and data enrichment

Melissa, a leading provider of global data quality and address management solutions, today announced its 2021 Melissa Solutions Catalog series which highlights the company’s comprehensive suite of solutions and services that help keep customer data clean, correct, and valuable to business operations. Melissa’s Solutions Catalog series provides insight on data quality, enrichment, and identity verification solutions powering compliance, fraud prevention, sales, customer engagement, and analytics.

“Bad data hurts sales, decreases customer satisfaction, and costs money, as much as $3 trillion annually, according to Gartner,” said Bud Walker, vice president enterprise sales and strategy, Melissa. “Facing this challenge demands vigilance across the full lifecycle of data operations – tapping into smart, sharp solutions that meet specific organizational needs, enable proactive data cleansing and enrichment, and ensure that only clean records enter master data management systems.”

Developed as a resource for database administrators and developers alike, Melissa’s enterprise solutions catalog features tools that clean, verify, update, dedupe, and enrich customer contact data. Capabilities can be implemented at any point in the data chain and are designed to ensure all your global ‘people’ data – addresses, names, phones, and emails – are validated, updated, and standardized. Deployments are flexible, available in on-premise, web service, secure FTP processing, and software as a service (SaaS) delivery options.

Melissa’s healthcare data quality solutions are also featured, and are ideal to cleanse healthcare and life science data crucial to unlocking drug discovery and clinical research. Incorporating machine reasoning and advanced semantic strategies, Melissa’s healthcare data quality tools help uncover deeper connections within the unusually complex and diverse datasets common to real-world clinical research.

Melissa’s direct marketing catalog offers a one-stop shop for direct marketing data and services, helping marketers get in front of customers and prospects efficiently, economically, and with customer-centricity. Marketers can gain access to mailing lists and sales leads for micro-targeting; clean, complete, and enrich existing lists; and mail or email targets effectively with postal presorting and email services.

The post Melissa 2021 catalog advocates better address management, ID verification, and data enrichment appeared first on SD Times.



from SD Times https://ift.tt/3okm9bq
Labels:

Comments

Post a Comment

Popular posts from this blog

Difference between Web Designer and Web Developer Neeraj Mishra The Crazy Programmer

Have you ever wondered about the distinctions between web developers’ and web designers’ duties and obligations? You’re not alone! Many people have trouble distinguishing between these two. Although they collaborate to publish new websites on the internet, web developers and web designers play very different roles. To put these job possibilities into perspective, consider the construction of a house. To create a vision for the house, including the visual components, the space planning and layout, the materials, and the overall appearance and sense of the space, you need an architect. That said, to translate an idea into a building, you need construction professionals to take those architectural drawings and put them into practice. Image Source In a similar vein, web development and design work together to create websites. Let’s examine the major responsibilities and distinctions between web developers and web designers. Let’s get going, shall we? What Does a Web Designer Do?
Post a Comment
Read more

A guide to data integration tools

CData Software is a leader in data access and connectivity solutions. It specializes in the development of data drivers and data access technologies for real-time access to online or on-premise applications, databases and web APIs. The company is focused on bringing data connectivity capabilities natively into tools organizations already use. It also features ETL/ELT solutions, enterprise connectors, and data visualization. Matillion ’s data transformation software empowers customers to extract data from a wide number of sources, load it into their chosen cloud data warehouse (CDW) and transform that data from its siloed source state, into analytics-ready insights – prepared for advanced analytics, machine learning, and artificial intelligence use cases. Only Matillion is purpose-built for Snowflake, Amazon Redshift, Google BigQuery, and Microsoft Azure, enabling businesses to achieve new levels of simplicity, speed, scale, and savings. Trusted by companies of all sizes to meet
Post a Comment
Read more

2022: The year of hybrid work

Remote work was once considered a luxury to many, but in 2020, it became a necessity for a large portion of the workforce, as the scary and unknown COVID-19 virus sickened and even took the lives of so many people around the world.  Some workers were able to thrive in a remote setting, while others felt isolated and struggled to keep up a balance between their work and home lives. Last year saw the availability of life-saving vaccines, so companies were able to start having the conversation about what to do next. Should they keep everyone remote? Should they go back to working in the office full time? Or should they do something in between? Enter hybrid work, which offers a mix of the two. A Fall 2021 study conducted by Google revealed that over 75% of survey respondents expect hybrid work to become a standard practice within their organization within the next three years.  Thus, two years after the world abruptly shifted to widespread adoption of remote work, we are declaring 20
Post a Comment
Read more