Companies that are collecting data need to ensure that the data is valid in order to actually make good use of it. And making sure they have the correct names in their database can help establish a good customer relationship by supporting a customer’s sense of identity. Think back to times when you’ve signed up for a service and then you get an automated email that says “dear x” instead of your name, or perhaps lists your last name, not your first. It’s easy to fill out a form incorrectly and thus have your information incorrectly listed in a company’s database. When situations like this happen and a company reaches out using this incorrect information, it can be bad for the brand’s reputation. Therefore, validating database names can be beneficial. Validating names, however, isn’t the easiest process. Unlike email validation where there’s a specific format an address has to follow, or address verification where there is a set number of valid addresses, the possibilities for differ
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