A key responsibility of my role is investigating how to create innovative solutions for existing or prospective customers. I am not unique in this endeavor. Organizations across all industries understand that innovation is the key to success, especially when it comes to markets that are seeing an ever-growing influx of digital challengers. Financial services is a good example of an industry dominated by long-established firms with traditional technology at the core. Even if there is a desire to evolve systems, the process to rip and replace can be both cumbersome and costly. Technology also only gets firms as far as the potential of an idea. Ideas are potential solutions, and solutions are business drivers. The key problem for firms today, however, is that technology is typically prioritized over innovation, which puts the cart before the horse. Two complementary factors are beginning to change this mindset: the advent of business-oriented APIs and an increasing culture of collabo
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